Digital Strategy
What do you do when simplicity is not enough?
Irish Life Health — Ireland's Leading Health Insurer
Overview
Irish Life is a leading provider of Pensions, Life Insurance and Health Insurance in Ireland. It operates in a competitive and disrupted market where regulation adds to the complexity that customers must navigate.
Aligning ambition & action
Irish Life Health had an ambitious brand vision: to become a single place for health and wealth. Our work aligned strategic ambition with operational reality, creating a roadmap that could be delivered incrementally while building towards the long-term goal.
Towards a seamless experience
We established a new digital operating model and governance framework that connected internal teams and external agencies behind a shared vision. Internal efficiencies unlocked investment in the customer-facing brand experience, creating a virtuous cycle of improvement.
Capturing every opportunity
With a focus on end-to-end online sales, we redesigned the complex insurance product journey to remove friction at every stage. Iterative design cycles informed by performance data and user testing delivered continuous improvements to conversion.
Ongoing partnership
Our relationship with Irish Life Health is a true strategic partnership. We place team members on-site, develop deep systems knowledge, and provide ongoing talent bench support — ensuring continuity and compounding value year after year.
Results (2020 vs 2019)
86%
Increase in health insurance quotes
46%
Increase in health insurance plan purchases
73%
Increase in health insurance plan conversion rate
60%
Increase in premium revenue generated online