Bringing the flavour of a loved brand online.

Industry

Retail / eCommerce

Services

CRO, Optimisation, UX Design

Lily O'Brien's was established in 1992 and has grown steadily to become a much-loved chocolate brand with sales across Ireland, UK, US & China. Lily O'Brien's engaged All Human to help them build a new digital channel, grow new revenues and raise its brand profile globally.

lilyobriens.ie

Results

117%

Increase in volume of transactions in '20 v '19

65%

Increase in conversion rate

54%

Increase in revenue

42%

Decrease in checkout abandonment between 2017 & 2019

Customer Behaviour

Understanding your customers' needs, wants, habits, and behaviour is essential when designing online retail customer journeys. Our first priority before designing and deploying the Lily's site on an enterprise platform, integrated with an ERP system was to delve deep into the analytics and customer feedback that the initial experience provided. Our analysis identified website design and brand-specific opportunities and insights to enhance the performance of the future site.

Converting interest into revenue

Thanks to good social media engagement Lily O'Brien's was achieving good site traffic but needed to convert this interest to revenue. Our insight-driven enhancements, such as optimised navigation and simplified check-out for mobile customer journeys, increased the number of individual sales, while new functionality, such as limited-time offers, increased the average purchase value. These and other ongoing website design enhancements assisted in a sustained increase in online revenue.

The site management tools we implemented also empowered the Lily O'Brien team to introduce and market new product lines, deepening their relationship with their customers and growing brand value in a competitive market. Now that's sweet.

Lily O'Brien's — consumer behaviour analysis

Our first priority was to delve deep into consumer behaviours and identify new opportunities.

Lily O'Brien's — limited time offers on site

New functionality such as limited time offers helped increase purchase orders.

New site management tools allowed for the introduction of expanded product lines.

By improving the user experience, removing obstacles to purchase and using tested and proven online sales techniques you will see real business impact.

Innovations & Enhancements

We work in partnership with our clients to craft experiences that people love. Our UX Design and human-centred approach empowers Lily O'Brien's to optimise conversions and grow their business with confidence.