Financial Services
Bank of Ireland
How we helped Bank of Ireland successfully launch a new product.
Design, UX, Content Strategy & Creation
From first click to final memory.
Industry
Tourism
Services
Website design, Digital Transformation, CRO
Fáilte Ireland is Ireland's national development tourism authority. It is responsible for developing Ireland's domestic tourism industry. As its digital partner, we were tasked with creating new digital experiences for both Discover Ireland and Visit Dublin that would encourage even more people to discover the amazing things to see and do across the country, helping everyone to make the very most of their holidays.
Awards
Awwwards Mobile Excellence Award
New website of the Year 2021 — DBI
Best Website 2022 — Spider Awards
Gold Lovie and People's Choice for DiscoverIreland 2022 — Lovie Awards
B2C Website of the Year 2022 — UK Digital Excellence Awards
Travel & Leisure Website of the Year 2022 — UK Digital Excellence Awards
Discover Ireland
Discoverireland.ie is the official tourism brand operated by Fáilte Ireland to promote domestic tourism within the Island of Ireland. Their digital transformation roadmap included launching a new website, one that will be recognised as the trusted, ‘go-to’ source of high-quality information about holidaying in Ireland. The immediate aim of the site is to provide visitors with all the necessary details — from accommodation to activities and directions, for planning and having a brilliant and memorable time in Ireland.
Visitor-centric Experiences
To meet this challenge, we set about gaining a deep understanding of what inspired visitors to take a holiday, how they approached planning a break, and finally, how they might be guided to make the most of the experience when at their holiday destination.
Insights & Integration
We identified valuable insights and set about weaving them into a seamless journey for the visitor. This required a complex deployment of UX Design principles, progressive technologies, integration of industry content, alignment with a portfolio of experience brands, and a reframing of the way in which tourism industry members extract greater value from the digital platform.
You cannot not communicate
When communicating your brand, every word and every image says something. The same is true for every little movement or interaction, how a page builds or how a button responds. Every detail of the Discover Ireland website design was considered and refined to ensure we delivered an experience that people could feel, be immersed in and respond to.
Read how we are increasing conversions and meeting accessibility requirements so more people can Discover Ireland or .
One of the main objectives was to create a digital experience that encouraged more people to do even more things when in Ireland.
Every detail of the design aimed to capture all that Ireland has to offer and inspire more people to experience it.
People plan trips everywhere and on all devices. Part of our design focus was to ensure great mobile experiences.
Visit Dublin
Expanding the Fáilte Ireland digital ecosystem is visitdublin.com, a truly imaginative website that perfectly captures the true spirit of Dublin.
Visitdublin.com firmly positions Dublin as the capital city of Ireland and a primary holiday location for the domestic and international markets.
The site is visually rich and interactive and is designed to invite, inspire and excite visitors.
Agile Collaboration
The project's success was defined by a highly collaborative relationship with the Fáilte Ireland teams across all levels — a relationship built on trust, openness and commitment. We trained key members of the Fáilte Ireland team in Agile processes and built a working culture together that empowered us all to positively engage with the insights, complexities, opportunities and challenges that a ground-breaking project such as this presented. Read more about how we built a great CX for Visit Dublin or Download a PDF of this case study.
Beyond the click: using AI to encourage even more visitors to Ireland
As part of Fáilte Ireland's ongoing digital initiatives, they sought to deploy a new AI-powered capability on visitdublin.com. Read more about how we are helping Fáilte Ireland use AI to increase engagement.
We made it easier to explore and be inspired.
We adopted a mobile-first design approach.
“Fáilte Ireland is delighted to have All Human as partners on the transformation of discoverireland.ie, a ‘go to’ site for the domestic holidaymaker. All Human's people, processes, quality of digital output, as well as their collaboration is highly commendable.”
